Search Engine Optimisation – Be Found On The Web
Your Website should be one of the best sales reps for your business. You need to be sure that it can be found easily by new and existing customers. Just having a website is not enough. You need to let people know it is there and make it easy to find. Search engine optimisation, SEO, is the how we do this. There are a number of key factors to a successful SEO programme, the most important being :-
- A well structured and optimised site
- Good quality content on site and off
- Social Media
- Market Leadership
A Search Engine Optimised Site
Our sites are built putting the user first, with sound SEO principles underpinning good design. A site with a well optimised design is accessible to Search Engines. It provides enough information for them to know what you do and how good you are at it.
Good Quality Content
We put in place an ongoing programme of keyword research to identify areas where appropriate content needs to be added to your site or posted elsewhere to raise your business profile. Appropriate content demonstrates your expertise in your market to both your customers and to the Search Engines. If required we can create this content for you on a piece by piece basis or as part of a management package.
Many people will tell you that Social Media is at the heart of SEO and to a degree that is true, but only as part of a well managed programme. It is important that you strike the right balance of information and promotion. Never ending sales messages will eventually irritate your readers. You need to engage with your potential customers to help you find out what they want. The reactions to your presence on social media are important in that they show how well your users think you fulfil your stated aims and this is what will win you points with the Search Engines.
We produce a well balanced mix of posts to inform your audience whilst supporting and promoting your business effectively.
Market leadership is becoming more important. You need to prove to your customers that you are a leader in your field, an industry expert. Your website needs to be the ‘go to’ source of information in your field. This will encourage people to link to you on other relevant sites, effectively promoting your business for you and showing the Search engines how well regarded you are.
An audit of your competitors sites is one of the first actions we take, looking at all the ranking factors. We then actively undertake a program of improving the visibility and reputation of your site.
Good data is at the heart of any SEO efforts. You need to know how and why people are coming to your site. It is important to know how people use your site, what encourages them to become a customer. You should be able to see the results of any promotional work done.
We put in place robust data collection, based on Google Analytics. We provide you with a dashboard where you can see at a glance exactly what is happening on your site. Using this data we plot a course to help your site rank well on the Search Engine Results Pages
Search Engine Optimisation – The Ethical Way
Search Engine Optimisation is not the same as Search Engine Manipulation. The use of unethical tools and methods will always result in disaster for your site. We use only tried and tested ethical methods to promote your site in the areas that are best for your business.
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